CASE STUDY: MEDIA MARKET
From individual leadership training courses to visible ownership.
"Knowledge was plentiful. Change was not."
"Finally a training that doesn't stop at insight, but really changes behaviour."
"What made the difference for me personally was that I didn't have to didn't have to pull it. In2Coaching thought ahead, shifted gears quickly and kept ownership where it belonged. This allowed me to steer on outlines instead of putting out fires."
The challenge
Looking back over the past few years, we organised several leadership training courses within MediaMarkt, at multiple levels within the organisation. These provided valuable insights and models, but in practice, lasting behavioural change largely failed to materialise.
Managers each gave their own way to leadership, creating a shared vision and consistent approach were missing. This caused unrest in the workplace: employees felt insufficient concerned, the turnover remained relatively high and mutual tensions increased.
We were therefore not looking for the next standard training course, but for an approach that would be directly applicable in practice and would permanently change visible behaviour.
RECOGNISABLE SIGNALS:
- Calls were delayed
- Managers solved too much themselves
- Little ownership in teams
- Mutual frustration and silos between departments
- High dependence on managers
Why previous trainings did not work
"Previous trainings provided insights and models, but changed behavior under pressure not. As soon as tension rose , managers simply fell back into old patterns."
The Approach
No theory, but acting directly on behaviour under stress.
01
Strategic Intake
We sharply map out where behaviour under pressure causes hassle, dependence and delay. No superficial analysis, but clarity on what is really going on in leadership, cooperation and culture.
02
Personal Intake
Each participant starts with a personal intake focusing on behaviour, patterns and impact under stress. This immediately creates awareness, commitment and ownership. Confrontational where necessary, safe where necessary.
03
Training
Not a training that stops at theory. We work with recognisable practical situations, direct feedback and concrete behavioural interventions. The focus is on practical application: what will you do differently as a leader tomorrow?
04
Secure
Change does not happen in one training day. That is why we work with follow-up, reflection and direct application in practice. So that insights do not disappear, but become visible in daily behaviour, cooperation and leadership.
Results and impact
What made In2Coaching different was the combination of depth and practical applicability. The intake immediately provided commitment and the blueprint approach gave keen insight into behaviour under pressure. That was sometimes confrontational, but enormously valuable precisely because of that. People recognised itself, felt seen and got concrete handles: what am I going to do differently tomorrow? Not a theoretical report, but real behavioural change that both professional as private can be used
what made the difference
- Confronting and safe
- Directly applicable
- One shared leadership language
- Focus on behaviour rather than theory
- Attention to patterns
The Transformation.
For: Symptom control
Symptoms
- Avoiding conversations
- Dependence on leaders
- Loose leadership styles
- HR pulls all responsibility
AFTER: OWNERSHIP
OWNERSHIP
- Addressing each other directly
- Teams take ownership
- One shared language and vision
- Leaders bear responsibility themselves
"Within a few months, we saw noticeably more ownership and direct communication between managers."
"We had already tried all sorts of things," he said.
"This was more confrontational than we expected beforehand."
"We saw really different behaviour among the managers within weeks."
Recognisable?
Many organisations know quite well what needs to be done.
But under pressure, behaviour does not change by itself.
We help leaders and teams to:
- Making tension safe to discuss
- Increase ownership dramatically
- Persistently change behaviour under pressure
Plan your strategic intake. We'll show you immediately where you're losing money.
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